I came to fabrication through brand marketing, entertainment and live events, where I spent years on the strategy and production side of ideas before getting increasingly obsessed with how the physical stuff actually gets made.

I’ve always been fascinated by how things work. How they’re assembled, what they’re made from, why one solution holds up and another doesn’t. Fabrication became a natural extension of that curiosity, and eventually the part of the process I wanted to spend more of my time in.

Today I work somewhere between creative direction, fabrication and production. Most projects start as a sketch, a reference image or a slightly unreasonable idea, and my job is figuring out how to turn that into something real.

That background means I tend to look at a build from both sides. I care about the idea, the brand and what the audience is supposed to feel, but I’m equally interested in the materials, structure, finishes, hardware and all the decisions required to make it actually work.

The work ranges from brand activations and temporary environments to sculptures, props, custom objects and things that are difficult to put into a neat category. I work directly with brands, agencies and creative teams, either taking a project from concept through fabrication or stepping in wherever the idea needs help getting across the finish line.